Heidi Merrick is based out of Los Angeles and her collection is modern California minimalism. Inspired by the pacific ocean and the California coast and the brand is known for its clean lines and refined silhouettes. Heidi is the daughter of the legendary surfboard shaper, Al Merrick, so she grew up in a family with great craftmentship.
Merricks’s uniquely West Coast ethos extends to all facets of the brand. The entire collection of ready-to-wear is produced responsibly, locally and all in the her downtown studio. As an independent designer, Merrick believes deeply in production transparency and brand responsibility.
The collection is often featured in both fashion and lifestyle magazines. “If there was a poster child for the movement of American made designer clothing, then a prime candidate would be Heidi Merrick.” – WWD